Leave a Message

Thank you for your message. We will be in touch with you shortly.

Seller's Guide

Seller's Strategy

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced team of real estate advisors and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

main

Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your team of real estate advisors once you choose one so they can adjust your selling price accordingly.

main

Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate advisors and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a team of real estate advisors is the best way to determine the right selling price for your home. A team of real estate advisors with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

main

Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

main

Step 4: Develop a Marketing Strategy

We will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, advisor-to-advisor referrals, traditional media, or SEO advertising. Our team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

main

Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

main

Step 6: Accept an Offer

Once we deem the offer is acceptable, we will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your team of real estate advisors.

main

Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. We will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

main

Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. We will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your team of real estate advisors to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Property Journey 2025

Don't just get it on the market. Get it the attention it deserves. For those who demand an elevated service like none other, there’s Sotheby’s International Realty®. We’re the industry’s best agents, curating with incomparable attention to style and detail. We’re here for you to help sell your home at a scale you just won’t find anywhere else.

Testimonials

Buyer & Seller

Buyer & Seller

Will was fantastic to work with. Can’t recommend him enough for buying or selling. He helped my wife and me with both and had an expertise in the Little Rock market and the entire process.
Read More
Nathan D.

Nathan D.

Will was wonderful to work with and provided us with a plethora of information about the neighborhoods for each home we viewed. In the end, he helped us secure the perfect home at an unbeatable price. 10/10 would recommend to a...
Read More
Victor J.

Victor J.

We can’t thank Will Smith enough for helping us find our dream home in Auburn. It’s exactly what we dreamed it would be – and we didn’t go over our budget! Will Smith's local market knowledge, expertise, and amazing dedication ...
Read More
Bryan C.

Bryan C.

We never really believed in so-called real estate experts until we were introduced to Will Smith. Like magicians, they made all of our dreams come true. Aside from being professional and experienced, Will Smith proved to be ver...
Read More
Rachel K.

Rachel K.

Angela was a wonderful advocate for us as we searched for a home. She listened to our wants and needs as we looked at homes. She was always available for questions and to look at potential homes. When we were ready to make offe...
Read More
Joe B.

Joe B.

Angela was fantastic. Super helpful, punctual, knowledgeable, and willing to work with our schedule. This is the 5th time I've purchased a house, and she's the best agent we've worked with. Great service from start to finish, a...
Read More
Liz M.

Liz M.

Can’t say enough good things about Angela! First time being homeowners, we were a little intimidated in the beginning. Luckily, a friend recommended her, and she was able to make the entire process easier than we anticipated. H...
Read More
Gary

Gary

Angela is a phenomenal agent! She is professional, patient, helpful, and knowledgeable. Angela helped us with the purchase of our new home as well as the sale of our old home. She guided us through each step, explaining all of ...
Read More
Lynda

Lynda

Maradyth is a true professional! Her knowledge of the Little Rock real estate market was invaluable. She was always available to answer questions, and her friendly demeanor and honest advice made her a joy to work with! Thanks ...
Read More
Robin

Robin

Would work with Maradyth again in the future. Straightforward and pragmatic approach to the process. High-quality analysis of the market and consistent engagement.
Read More
R.R.

R.R.

Maradyth is a true realtor gem. She is friendly, honest, and puts the client first. Her knowledge of the industry and willingness to go above and beyond make her a class act. I highly recommend Maradyth to those needing to buy ...
Read More
Darcy

Darcy

We had such a wonderful experience with Maradyth! She is very knowledgeable and professional, and anticipated our needs at every turn!
Read More
M

M

When it was time to sell our cherished Heights home, Chris was with us at every step. From reviewing various data to knowing about off-market transactions, his market knowledge was exactly what we needed to get our house on the...
Read More
T

T

Chris Marsh was the most professional and competent representative I have dealt with in the 7 buying and selling experiences of my life. He kept me informed and always responded in the most timely manner to me and all other mat...
Read More
L

L

Chris is the best! He overcame the hurdles (short timeline, low inventory, out-of-state buyer) to help me find my dream home. I only visited Little Rock once during the home-buying process and was grateful to have Chris as my t...
Read More
B & M

B & M

Chris helped us with purchasing our wonderful home - we couldn’t have done it without him! His professionalism and enthusiasm definitely eased our minds through the process. Chris is simply the best we could have asked for!
Read More
C & K

C & K

What a pleasure it was to work with Chris Marsh! He was recommended to us through a realtor friend in CO, as we did not know any realtors in Hot Springs. Chris was a true delight. He was professional, great at communication, kn...
Read More
Paul S.

Paul S.

Great experience working with Will. He worked tirelessly for 6 months helping me find the perfect home. I highly recommend hiring Will for your real estate needs!
Read More
The Smiths

The Smiths

Will went above and beyond to help us deal with a frustrating bank situation and, in the end, helped us close on our new home.
Read More
Andrew K.

Andrew K.

Will was great! Very fast to respond to all my questions and extremely professional throughout the whole process. He made buying my first home very easy. I recommend Will to anyone looking for someone to represent them when buy...
Read More

Ready for Your Next Move?

At Capital Sotheby's International Realty, we are committed to understanding your individual needs when it comes to buying and selling real estate. We aim to provide you with the best tools and expertise to help guide you on your journey.

Follow Us on Instagram